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Viral Marketing

Viral marketing is important when advertising an object. It is used as a strategy when marketing a object. Viral marketing utilizes social media as a way to disseminate their product. Viral marketing comes in different forms such as videos, images, and text messages. These different forms are important in spreading information, because they each cater to different groups of people. These different forms allow for marketers to reach different audiences. By reaching different audiences they are able to spread their information to a large number of people. This would apply to my Remediation, because I will be using different ways to advertise my community. There are several factors that make things go viral such as: social currency, triggers, emotion, public, practical value, and stories. I believe emotions and public are the most important for something to go viral. Many people are driven by their emotions and they are likely to share something if it appeals to their emotions. Public is also an important factor into something going viral. The easier something is to see, the more likely it will be viewed by other people. Many marketers would use social media so many people can see their advertisement and share it with other people. By

sharing it with other people, it is more likely for it to become viral and popular.

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